A three-year long Odyssey to develop a unifying narrative for an India-based global brand. 
 
Led strategic development and primary research in partnership with CSO and Flamingo International. 
 
Managed creative work through a year-long approval process and many rounds of development. 
 
Led largest-budget broadcast production in Mahindra's history. 
 
Credits: 
- ECD, Kevin McKeon/Scott Goodson
- Producer, John Garland 
- Director, Harmony Korine 
- DOP, Antony Dodd Mantle
- Production Company, MJZ 
Mahindra Rise
Published:

Mahindra Rise

Research, Strategy, Branding, Creative Management and Production for Mahindra Rise.

Published:

Creative Fields