Abu Dhabi AL Oula Ramadan 2012
Year
2012
Background
Abu Dhabi Al Oula is an Emirati TV Channel for Women in the gulf region.
Brief
Create a Campaign announcing the Ramadan Grid and it's slate of programs and Series.
Concept
2012
Background
Abu Dhabi Al Oula is an Emirati TV Channel for Women in the gulf region.
Brief
Create a Campaign announcing the Ramadan Grid and it's slate of programs and Series.
Concept
The key selling point are the stars of the series. The idea is to have a picture where the stars would be all posing together like a family wearing fancy clothes and having one thing in common: something of purple color. As purple is primary color of the brand.
Challenges
The stars where photo shot separately in different locations following the same instructions: wear fancy clothes with subtle light colors [preferably white] and have a purple element on them.
The campaign ran across print, outdoor and social media.
