Commissioned window display for Spekti - watch store (Porto, Portugal).
SPEKTI are exclusive distributors in Portugal of an array of minimalistic watches brands. Some up-and-coming, some others already well established. The keywords that best describe the store's concept and product are: Minimalism and design.
The brief was to illustrate the store's window display with christmas related motifs - in order to pique the interest of passers-by and bring them inside the showroom while celebrating the joyous season.
In order to keep in line with SPEKTI's client segment and brand value proposition, the project focused on providing premium value storytelling with minimum interference through the classical "Nutcracker" story. Graphic simplicity emerges from a simple concept: Magic. Dreamlike magic that makes toys come alive and hidden magic making the clockwork spring into action. All this for the bemusement of both adult and child. Because all is possible come Christmastime.
The composition was built around a dominant geometric shape: the circle framing Spekti's logo. In order to establish a deeper visual coherence, most graphic elements were also drawn based on their circular structure - Christmas decorations, snowflakes, watches and clockwork mechanisms.