This project is a PSA poster campaign. I started my project by researching popular PSA posters. After that, I begun brainstorming and sketching for my own.
Here are my initial sketches. You'll see that I was exploring a wide variety of ideas.
I decided to go with the idea that people spend too much time on their phone, specifically social media. I did some more sketches to expand my idea.
After sketching, I did some digital comps of my three favorite ideas. Then I picked my favorite idea and expanded it into a campaign.
I learned a lot about illustration on this project. It took me a while to get the illustration right. It didn't look professional in the beginning, so I added backgrounds, edited clothes, and added noses. I also learned what makes a good concept, how to expand it, and how to keep each poster unique, yet cohesive.