D'art Design Gruppe | Communication Design | 2013
D’art published its new website under the already existing domain in January. It replaces the web universe of D’art, which was awarded with the iF design award. The pages’ title ‘Changing Spaces’ puts the focus on the presentation of spatial brand communication with interdisciplinary elements.
The new website’s design is based on the corporate design that was first presented with the EuroShop appearance of D‘art in 2011. The website gives users a fast overview of the services and contents. Large statements around the topic design and spatial brand communication welcome the website users at times seriously and at other times with a wink.
Large images on the web presence, which is mainly white, provide a strong presence for the projects and optically support their high quality. The corporate design colours of D‘art are only used sparingly, thus creating accents on the website. This adds contour to it. The choice of projects helps to highlight the interdisciplinarity of the works of D’art. It is not the idea to fulfill the requirement of completeness. The website’s structure guarantees fast orientation with only a few levels.
Guido Mamczur, Managing Director of D'art notes the positive impact of the new website on search engine results and social networks: "After years of abstinence due to Flash we are now happy like coloured pixels, to get more search results. Like!- and please also share!"