2018 Kim Bost for NC House 96 Campaign
Logo creation and business card layout for Kim Bost, candidate for NC House of Representatives for NC District 96. Blue was used as a color that inspires confidence and trust in the candidate with an easy to read font and few colors to keep print costs to a minimum.
Full website creation using Squarespace. Linking of all social media accounts, important topics, brief family summary, and easy to follow links with focus on the donate button. Diversity was used throughout the site to make sure all voters feel represented. The next upcoming event is featured at the top of each page to highlight signing up for the event to secure as many ticket purchases prior to the event as possible.
This page is a "get to know who your candidate is" page. Most people want to know a bit about the person behind the politics and not just the issues. A human side of everything is important to make the voters "feel" connected.
The "Latest News" page is strictly for announcements pushed out through all social media channels in one place. Facebook, Twitter, Instagram, and YouTube accounts were all set up and had content posted daily in order to keep voters up to date on what their potential candidate was doing in their community.
The events page is a visually appealing calendar. Each entry has the name of the event, date, time, location (if able to share) with clickable link for driving directions, the ability to purchase tickets, and a brief overview of the event and any special guests attending.
Fundraisers are the key to any successful campaign. The "Host an Event" page was designed for a friendly, simple way to get involved and offer your help to the campaign by hosting either a full-on fundraiser, or a simple meet and greet event.Images were spread throughout the site to remind voters that Kim is just like them by showing her time spent with family. Donation reminders were placed strategically at the end of pages where decisions had to be made in order not to leave dead ends, but to provide an action.
A simple to follow contact form was created with auto-fill subject lines and addresses so all the voter has to do is fill in the blanks and the campaign manager will receive these updates immediately to be addressed. The PO Box was added in case anyone wanted to send in ground mail.
The volunteer page was designed to highlight the areas the campaign needed volunteers the most. This was easily configurable for later in the campaign when the needs may change.
ActBlue is an official site where users can use their account to give to any candidate or organization a donation. It can also be used to set up ticket prices etc for events. This was my first time using the system. The setup was made to represent each event and ticket prices and all information can be adjusted per event.
2018 Kim Bost for NC House 96 Campaign
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2018 Kim Bost for NC House 96 Campaign

Web design and branding for Kim Bost for NC House 96
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Published:

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