Advertising campaign developed to evoke fellow Michigander’s using fun, folksy dialogue and dynamic Michigan imagery. Yep, We Cover Michigan is intended to connect with the audience emotionally and be customizable to their region. This campaign consists of print ads, posters, banners, billboards, digital ads, social media, commercials and LED signage at partnership locations. My responsibilities include: designing print & digital materials along with all commercial video editing and LED signage.
Magazine ads created for advertising.
Billboards to help promote products.
Web advertisements on news website.
LED ribbon board for Michigan State basketball.
LED ribbon board for DTE Energy Music Theatre.
LED ribbon board for the Detroit Lions.
:30 commercial covering our products.
:30 commercial covering our partnership with the Detroit Lions.
:30 commercial covering spring in Michigan.
You can check out more commercials in the links below:
Winter: https://vimeo.com/256660843
Central Region: https://vimeo.com/212635859
Agent: https://vimeo.com/204595355
Michigan State University: https://vimeo.com/237564117
University of Michigan: https://vimeo.com/237588062
