WEAR YOUR STORY // NOSI SVOJO ZGODBO
Our series “Wear Your Story” for Optika Morela was honored at Slovenia’s biggest outdoor advertising competition – Outstanding. We were awarded with grand prix in the “Best Citylight” category. More info
About the series:
We created posters for the spring campaign with demanding consumer in mind. They convey an image of spring awakening which inspires to redefine one’s own style and create a new aesthetic narrative.
Addressing individual tastes, we used famous pop-culture icons whose visual appeal is largely shaped by glasses (Marilyn Monroe, Karl Lagerfeld and Harry Potter).
Creative & Art Director: Marin Mester
Copywriter: Tina Subic Konda & Marin Mester
Client: Morela Okulisti