YOU / 酉
PACKAGE DESIGN


Fine product set of wine and vinegar, highlighting the countless ties between the two liquids in the brewing process and in the cultural tradition.
<"酉" (YOU) > is a set of innovative products composed by a rice vinegar and a rice wine brewed from polished rice.
Chinese wine culture is a time-honored traditional culture from which diverse cultures and products are derived, including vinegar. Vinegar is very similar to wine in the brewing process. A legend says that the Chinese liquor was invented by Du Kang whose son saved the grain stillage and thus invented the vinegar. Vinegar and wine have countless ties whether in the brewing process or in culture. Moreover, the Chinese character "醋" (vinegar) and "酒" (wine) share the common radical "酉" (YOU) which means the vessel of wine in ancient meaning. This proves again the common origin of wine and vinegar. Therefore, the design is inspired by the symbol "酉" (YOU) since this Chinese symbol, on the one hand, represents the traditional vessel that contains wine and vinegar and, on the other, serves as the common radical to tell the inseparable origin of Chinese wine and vinegar, showcasing the history and cultural charm of Chinese brewing.

<酉>是一套由精米纯手工酿制的米醋和米酒的产品系列。
酒文化在中国传统文化有着极为悠久的历史,也延展出了不同的文化和产品支线,而醋就是其中之一,酒和醋在酿制过程上有着极为相似的特征,传说在中国,白酒是杜康发明,其儿子为了节约,通过酒糟发明了醋。无论是酿制过程,还是文化基因,醋和酒都有着千丝万缕的联系。在构字上,醋和酒共同以酉字作为部首,酉即是盛酒的容器,也更直接的展现了酒与醋的渊源。设计以此为创意,通过文化洞察将“酉”设为主题并形成视觉语言,让醋和酒这两个产品完美融合,通过包装讲述了醋与酒的前世今生。


Designed by RONG Design






YOU / 酉
307
3,904
13
Published:

YOU / 酉

307
3,904
13
Published:

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