YOU / 酉
Fine product set of wine and vinegar, highlighting the countless ties between the two liquids in the brewing process and in the cultural tradition.
<"酉" (YOU) > is a set of innovative products composed by a rice vinegar and a rice wine brewed from polished rice.
Chinese wine culture is a time-honored traditional culture from which diverse cultures and products are derived, including vinegar. Vinegar is very similar to wine in the brewing process. A legend says that the Chinese liquor was invented by Du Kang whose son saved the grain stillage and thus invented the vinegar. Vinegar and wine have countless ties whether in the brewing process or in culture. Moreover, the Chinese character "醋" (vinegar) and "酒" (wine) share the common radical "酉" (YOU) which means the vessel of wine in ancient meaning. This proves again the common origin of wine and vinegar. Therefore, the design is inspired by the symbol "酉" (YOU) since this Chinese symbol, on the one hand, represents the traditional vessel that contains wine and vinegar and, on the other, serves as the common radical to tell the inseparable origin of Chinese wine and vinegar, showcasing the history and cultural charm of Chinese brewing.