Cyberpunk 2077 Media Launch at E3 2018
The role-playing game of the dark future from CD PROJEKT RED
After winning the project RFP, the TVG Design team pulled out all the stops to debut CD PROJEKT RED's upcoming game title Cyberpunk 2077 at E3 2018. The team created a mesmerizing environment that brought influencers, journalists, and partners into Night City - the most violent and dangerous metropolis of the corporate-ruled future.
To bring the world of Cyberpunk 2077 to life, we recreated the dystopian environment through an immersive space featuring a presentation theater, meeting & interview rooms, a bar, and a lounge - all of which were meticulously themed to Night City.
Every inch of CD PROJEKT RED’s E3 presence featured custom design elements highlighting the dark universe of Cyberpunk 2077, including The Atlantis mercenary bar, a 40-person theater featuring live game play, and the latest in short-throw projection technology.
EVENT PHOTOS
EXTERIOR WALL
ROOM A WALK THROUGH
ROOM B WALK THROUGH
DESIGN DEVELOPMENT
ROOM A WALK THROUGH
ROOM B WALK THROUGH
The Visionary Group Experiential Marketing Design team :
Stuart Fingerhut, Nicole Furuta, Karen Tan, Daniel Alajajian, Miriam Silva
Photo Credit - The Future Party for TVG
