MARKS & SPENCER FLIPBOOk
MARKS & SPENCER
DENIM CAMPAIGN
This concept features a flip-book mix & match brochure that works across all three tiers, differentiated simply by customising back pages housing the vouchers and promotional mechanics. A spiral binding is recommended for easy execution. Working across all Marks & Spencer departments and brands, the brochure is further adaptable as some target customer groups could be provided more content than the other. Copy-wise, the “&” becomes a powerful link throughout eg. Mix & Match, Top & Bottom, Support & Shape, Red & White, and of course Marks & Spencer.
MARKS & SPENCER FLIPBOOk
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47
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Published:

MARKS & SPENCER FLIPBOOk

MARKS & SPENCER DENIM CAMPAIGN This concept features a flip-book mix & match brochure that works across all three tiers, differentiated simply Read More
0
47
0
Published:

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