MARKS & SPENCER
This concept features a flip-book mix & match brochure that works across all three tiers, differentiated simply by customising back pages housing the vouchers and promotional mechanics. A spiral binding is recommended for easy execution. Working across all Marks & Spencer departments and brands, the brochure is further adaptable as some target customer groups could be provided more content than the other. Copy-wise, the “&” becomes a powerful link throughout eg. Mix & Match, Top & Bottom, Support & Shape, Red & White, and of course Marks & Spencer.