Client : Abraham Emigration
Project : Corporate Identity Design Renewal Project
Project Scope : market research/ brand strategy/ brand story contents/ brand slogan/ design strategy/ supergraphics/ inforgraphics/ brand identity design/ package design/ brand leaflet/ corporate brochure/ application design/ photography shooting
Challenges & Solution :
Abraham Emigration is well-known for specialising in acquisition of USA EB-5 investor emigration visa. As one of S.Korea's leading emigration agencies with 25 years of expertise, Abraham Emigration has provided professional services from emigration to studying abroad. Among other emigration agencies, however, Abraham Emigration failed to manage their corporate identity system consistent. the bread and butter focused on their 25 years of heritage, by making their new storytelling symbol logotype that tells Abraham Emigration's core values, heritage, corporate philosophy, and communication messages
the bread and butter created their supergraphic system with 2 types of pattern(cross pattern + progressive pattern), to engage better with customers by visually communicating their corporate vision in a unique way.