GiftPiper is one stop destination for handcrafted ethnic products from all over India.
Every part of the logo mark has a story to tell. The symbol is inspired from wrapped "gift" when viewed from the top side. The flower (formed by negative space of the strings used to wrap the gift) represent the ethnic side of product line and their Indian-ness. The rustic, earthen color palette add to the Indian flavor and strengthen the 'going back to the roots' theme. The font chosen also flows continuously, like a pipe.