Moon Bakery Mid-Autumn Festival Packaging

Packaging
Illustrator
Moon Bakery
Mid-Autumn Festival
Packaging
Mid-Autumn Festival is the Family reunion holiday, the occasion carrying the special meaning: It is the holiday when every member of the family gather and enjoy under the moonlight. Understanding that, DS-O has transmitted that value of Family reunion holiday through the mooncake box of Moon Bakery.

The most impressive of this hexagon box is the cover made of many parts weaving into each other. Every part of the cover represents for a crescent moon and when the box is closed, that the crescent moons weaving into each other creates the full moon. But the meaning is much deeper, as each of the 6 crescent moons is a member of the family - grandparents, parents, siblings, etc. When you see the full moon on the cover of the box, it represents of the family union.
Carrying such a meaningful message about family but the box does not have the deep look, it has bright colors. With the main 6 pastel colors for 6 types of cake filling, the 2018 mooncake box has young and unique style, suitable for the young people and modern lifestyle. This would be the perfect gift box for for your family, enjoying the priceless union with the loved ones.

/ client: Moon Bakery
/ agency: Design Studi- Online
/ art director: tungTADAA
/ graphic designer: Sơn Tùng
/ photographer: Trywalking
/ styling: Jumbojumbo
/ retouching: Duy Bách
/ production: Hoàng Anh
website / email+84 9 3200 3889
June 2018

Moon Bakery Mid-Autumn Festival Packaging
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Project Made For

Moon Bakery Mid-Autumn Festival Packaging

Mid-Autumn Festival is the Family reunion holiday, the occasion carrying the special meaning: It is the holiday when every member of the family g Read More

Published: