Many South Africans take for granted that all schools have the essentials their learners need. This is not always the case. In many schools across South Africa, hungry learners, inadequate facilities and few classroom essentials compromise our children’s education and ultimately, their futures. The Sanlam Blue Ladder Schools project aims to change this. We created a way for everyone to help.
We gave South Africa the best kind of retail therapy –the chance to shop for good.
We used traditional retail media and spaces designed for South Africans to spend on themselves and got them to shop for the greater good. Our Shop for Good campaign comprised a printed catalogue inserted into the Sunday Times, shopforgood.co.za – a responsive online shop, shoppable ads on social media, and a pop-up shop put up
at events.
at events.
Shop for Good gives South Africans the chance to shop quickly and easily via SnapScan in the catalogue and pop-up shop, or by adding items to an online shopping basket on the website.
Through Shop for Good, an innovative campaign that offers a unique retail experience, we hope to make a real difference in Sanlam Blue Ladder Schools and to education in our country, today and well into the future.
Bookmarks 2019 Bronze winner - Microsites
Bookmarks 2019 Bronze winner - Microsites
Loeries 2018 Finalist - Communication Design: Direct and Promotional Mail
Loeries 2018 Finalist - Digital: Website or Microsite
Agency
King James Group
Chief Creative Officer
Alistair King
Creative Director
Graeme McCree, Eugenie Botha
Executive Creative Director
Jenny Ehlers, Daniel Pinch
Art Director
Graeme McCree, Michelle Baron, Lisa Hodgskiss
Designer
Michelle Baron
Writer
Wendy Birt, Melanie Horenz, Emma Drummond, Kirsti Rivett
Digital designer
Joe Van Schalkwyk, Eugenie Botha
Joe Van Schalkwyk, Eugenie Botha
Development
Pete Blaszkiewicz, Anneria Du Plessis, Matt Cech
Account Management
Timothy Young, Kirsten Bohle, Sean Hanekom, Roxy Hancke, Clementine Mojapelo
Producer
Sallyanne Lewendon, Samantha Wentzel, Wesley Coller, Kim-Lara King
Project Manager
Alice Jakins, Christia Wollner, Emma Rasmussen
Strategist
Megan Clausen
Data Analytics
Kirsten Foster