A team-up between incredible superheroes and the most incredible sporting event in the world. With everyone's favourite superheroes family coming back to the theatre, we drive hype for the Incredibles 2 movie launched in June by tapping into the buzz surrounding the 2018 World Cup in the same month. By placing characters from the movie in various footballing scenarios, we showed the public how much more Incredible the World Cup can be with the Incredibles family. It was launched in Singapore and Malaysia and global ESPN site.
Handy Road, The Cathay, Singapore
Client Walt Disney Studios
Agency dentsu X
Executive Creative Director Joao Flores
Art Director ND Chua
Junior Copywriter Matthew Zhang