Music plays such an important role in teenagers’ life.
It informs who they are, how they dress, their language and the friends they keep. That's why music and, more specifically, playlists are so important:
they are the soundtrack of their life, and can provide relief in a bad moment
or confidence in the face of challenge.
In the second leg of the campaign,
we created subjects for France and Germany as well.
Using meme’s jargon, we linked in each subject a specific song
or artist to a relevant teens’ insight.
Executive Creative Directors: Livio Basoli & Lorenzo Picchiotti
Copywriter - Andrea Galanti
Art Director - Nicolò Andrea Ales
Illustrator - Riccardo Corda
Chief Strategy Officer - Lorenzo Foffani
Strategic Planner - Marco Frugiuele
Account Director - Elena Panza
Senior Account Manager - Giulia Borina
Integrated Production Director - Matteo Pecorari
Digital Executive - Mirko Mantellato
Junior Producer - Claudia Ammassari
Post Production Supervisor - Seba Morando
Motion Designer - Marco De Benedictis