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    Music plays such an important role in teenagers’ life.  It informs who they are, how they dress, their language and the friends they keep. That'… Read More
    Music plays such an important role in teenagers’ life.  It informs who they are, how they dress, their language and the friends they keep. That's why music and, more specifically, playlists are so important: they are the soundtrack of their life, and can provide relief in a bad moment or confidence in the face of challenge.  In the second leg of the campaign (in addition to Italy), we created subjects for France and Germany as well.​​​​​​​ Using meme’s jargon, we linked in each subject a specific song or artist to a relevant teens’ insight. Read Less
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Music plays such an important role in teenagers’ life. 

It informs who they are, how they dress, their language and the friends they keep. That's why music and, more specifically, playlists are so important
they are the soundtrack of their life, and can provide relief in a bad moment 
or confidence in the face of challenge. 

In the second leg of the campaign, 
we created subjects for France and Germany as well.​​​​​​​
Using meme’s jargon, we linked in each subject a specific song 
or artist to a relevant teens’ insight.

Executive Creative Directors: Livio Basoli & Lorenzo Picchiotti 
Copywriter - Andrea Galanti 
Art Director - Nicolò Andrea Ales
Illustrator - Riccardo Corda 
Chief Strategy Officer - Lorenzo Foffani 
Strategic Planner - Marco Frugiuele 
Account Director - Elena Panza 
Senior Account Manager - Giulia Borina 
Integrated Production Director - Matteo Pecorari 
Digital Executive - Mirko Mantellato 
Junior Producer - Claudia Ammassari 
Post Production Supervisor - Seba Morando 
Motion Designer - Marco De Benedictis