THQV Mid-Autumn Festival Packaging

•

TINH HOA QUÀ VIỆT

Mooncake Packaging

Family sentiment is the primitive and the deepest sentiment inside every person. When we were just children, we always followed our parents to be protected. Until adulthood, we can live on our own, we still desire to come home to find peace after a long tiring day. Family has always been the center symbol of Vietnamese culture, as we can see that Vietnamese traditional holidays focus on family, especially Tet holidays.

Mid-autumn festival is held in many Asian countries but in Vietnam, it has become Family Reunion Tet. This is the occasion when we leave the modern and constantly changing life behind, come back home, gather inside our warm home. Mid-autumn festival is the occasion for generations in the family, from grandparents, parents to children, to sit down together, enjoy the sweet cakes and watch the brightly shining full moon in the night sky.

Homely and warm like family sentiment, DS-O’s mooncake box does not need glamourous look, or sophisticated patterns, just simple wooden material and sincere words. Inside the box, there is an old-timey piece of red velvet reminding of classic values to put the sweet cakes upon. A homely mooncake box would make the family reunion warmer and closer.

Every year when it comes to the middle of the Lunar August, the moon upon the high sky reaches its fullest shape and shines brightly, people realize it’s time to come home… As Family Reunion Tet is the occasion for the whole family to gather in their warm home, to leave the fast and busy life behind, to sit around the loved ones, enjoy sweet cakes with peaceful cups of tea, tell interesting things and remind others of unforgettable beautiful memories, laugh and fret with good old stories.

Peace is the beauty of life.
It is sunshine.
It is the smile of a child,
the love of a mother,
the joy of a father,
the togetherness of a family.
It is the advancement of man,
the victory of a just cause,
the triumph of truth.

– Menachem Begin