Pocket Change
Consumer Awareness Campaign
Consumer Awareness Campaign
Pocket Change works to raise awareness of the environmental and ethical consequences of consumerism. Shopping has become an American pasttime, and collectively, we need to focus on what really matters: creating a meaningful life, contributing to community and society, valuing nature, and spending time with family and friends.
Shopping in America has become a favorite pasttime and a defining aspect of holiday traditions. As consumers we need to question the products we buy and challenge the companies who produce them. It is our responsibility as consumers to make more educated and resourceful buying decisions and not make impulsive purchases.
The posters feature photographs of Black Friday lines and crowds along with collages of consumer-related products and imagery. The text relates to both retail-related terminology as well as the effect of consumerism on us personally. The larger poster challenges us to look at our wants vs needs by showing the basic necessities of life.
