Brewing award winning beer is not easy. Rogue Ales has done it time and time again, with one surprising ingredient. Intel.

I was tasked to create a campaign around the amazing story of harvesting the hyper volatile hops used in Rogue’s seasonal ale and how Intel’s technology makes it all possible. From advanced monitoring to reducing waste, the end result is always better tasting beer.

The star of the campaign was a long form video, with supporting content coming from social channels and banner ads. Longer form posts were also created, leading to a blog, living on Intel’s website.