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    Røde Kors - Hvorfor kan de ikke bare spise kake?

Red Cross - "Let them eat cake"

How would a glossy food magazine look if the target group were Norway´s homeless and drug addicts?
We wanted to highlight the Red Cross's national work through the magazine "Let them eat cake".
After several pages of food gluttony you are encouraged to donate a meal to the homeless through the app "give away a meal".

Winner of the student category in Max Marketing Mix, 2011.

Creatives: Sara Hødnebø, Tone Jansson, Erik Opdal, Ingrid Rommetveit og Michelle Le Gal Hermandsen.