During my time at XperiDo, I made various customer cases: documents where a person describes how they use XperiDo and why they would recommend it.
A big challenge with this type of document is finding the right picture: it has to have something to do with the business of the customer and it needs to fit the dimensions and colors of the case. Sometimes we are given beautiful pictures to work with, so it becomes a purely typographical exercise:
But the main challenge is all about balance: fill up the page with photos, text, quotes etc. and make it all fit together nicely. And for B2B purposes, especially with a company like a bank, you want the whole to feel more businessy than artsy, so striking the right tone is important:
I'm most happy with the Luminus case, simply because of the beautiful photos and warm colors. It's still business, but the color in the photos make it stand out: