NEW YEAR GIFT SET
OF CHINESE SHADOW PLAY
皮影主题新年套装

At the beginning of 2018, also the Chinese New Year of Dog, 
collaborated with museum of Chinese shadow play, 
we renewed the visual image of the folk culture 
and produced a series of new year gifts.
The gift set includes 2 sets of red packets, 
2 toy tops with different sizes, 2 windmills, and 1 pair of red paper couplets.

石川设计事务所与拥有全中国皮影数量最多的中国皮影博物馆合作,
在2018年设计以中国皮影文化为主题的新年礼品套装,
以先锋设计与传统元素进行创新融合。

以皮影为主要设计来源与元素,
新年礼品套装一共包含两款主题红包、
一对大小旋转陀螺、一对风车与一对新年对联。


设计团队 Team
创意/艺术总监 Creative & Art Director  |  石川 Tom Shi
项目经理 Project Manager  |  卢德芯 Num Lo
视觉设计师 Visual Designers  |  梁嘉雯 Camelia Leung   刘添 Tin Liu   林洁茹 Summer Lin






NEW YEAR RED PACKET
OF CHINESE SHADOW PLAY
皮影主题新年红包
______________________________
Chinese shadow play is 
a rather prevailing entertainment in the old days of China.
Characters are of great importance and 
they are all original artworks crafted by masters,
with beautiful details so delicate that 
you will be greatly amazed with a closer look.

设计素材来自于中国成都皮影博物馆授权的皮影原件
原件全部为当时皮影匠人精心手工制作
仔细一看 可见雕刻细节之精细 人物构造之灵活

As a kind of Chinese folk culture, 
it has been long out of people’s everyday life 
and leaving a quite obsolete impression. 

We researched and studied the culture,
concentrated on taking out the best part
and translated into a brand new, modern visual language.

皮影文化一向给人较过时老化的印象,
因此,为了让产品最终形象尽可能通俗与国际化,
我们拆解皮影表演精髓,包括色彩、动态、迭影等,
以鲜艳色彩、重复图形等国际化视觉语言去表达,
角色以大小、虚实或前后等关系呈现在画面中心,
尝试将其转化为精彩生动的平面画面,
以及营造出动态和活跃的氛围。



NEW YEAR RED PACKET 
OF YEAR OF DOG
狗年主题新年红包
______________________________
Modern visual elements like vibrant colors and dynamic geometrics 
are rarely seen in Chinese traditional culture.

This time, presenting by subtle printing, 
visual language from modern times is well blended into Chinese traditional culture. 
And we have been pushing forward the boundaries in between.

狗年主题红包以具几何构成感的虚线圆圈营造一丝星宿神秘感的氛围衬托生肖主题,
在印刷工艺上,烫金工艺提亮皮影雕刻细节与几何形态,
以先锋时尚的视觉语言提炼演绎传统文化。
​​​​​​​




TOY TOPS AND WINDMILLS
OF CHINESE SHADOW PLAY
皮影主题陀螺及风车
______________________________

Applying the language on other products,
we produced a series of toy tops and windmills as well,
which were warmly welcomed by children and parents. :)

将视觉元素延伸到其他产品,
我们制作了一系列主题玩具陀螺与风车,
受到孩童们十足的喜爱。




NEW YEAR GIFT SET
OF CHINESE SHADOW PLAY
皮影主题新年主题套装(全套
______________________________

Thanks for watching.
Appreciate and share if you like it.
:)





ABOUT TOMSHI & ASSOCIATES


TOMSHI & ASSOCIATES is a multi-disciplinary creative studio focusing on integrated user experience. 
We offer visual solutions and apply design thinking to a wide range of areas, 
like brand identity, retail space design, window design & installation, packaging, product design, etc. 

个性化品牌体验塑造者——
石川设计事务所是一家综合品牌设计公司,为客户提供多元化的设计服务,包括品牌策略、商品企划、商业零售空间设计、品牌识别系统设计、互动陈设、装置艺术及产品设计等。石川设计将“个性化品牌体验研究”作为设计的核心,在每一个项目中通过初始阶段的市场、文化背景、材料等调研,结合多元的设计手段来为客户打造细腻而又独特的空间、产品和感官文化体验,塑造鲜明的品牌个性。

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