Advertisements for the Grohe Design Series Programme
Finalists Lefkara Delight Team: Irene Karotsi, Stefanos Farmakis, Froso Timotheou
The thinking behind the advertisements was to combine image and text, creating a mental and visual triangle between them, with the light, water and text. This is also reflected with the wordplay of the tagline - being Lavished by Light and also Water, the main purpose of a Spa. The advertisements represent the architectural concept of the project as well - to be bathed in light while relaxing in your own private bath, creating a ritualistic and cleansing experience.
