This animated video was created for the Kyiv Metro and Agents of Change to persuade Kyiv citizens to switch to cards rather than using old metro tokens. The idea behind this video is simple: metro card saves your time and you won't have to stand in queues to buy tokens. The development process for this animation includes coming up with the idea, script-writing, storyboarding, animatic and the final animation.
Credits:
Art Direction: Liza Tarasova
Animation/Sound Design: Vladislav Kripak
Illustration: Ira Voilenko
