AXE CHROME ADVERTISEMENT CAMPAIGN (Hypothetical product & campaign)
Axe has already established its image in the market as the product that helps men attract, seduce and entice women. Taking things a step further, we introduce AXE CHROME. The concept behind this ad campaign is that the product makes the user “Shine On”. The reference would be as the knight in shining armor. The men want to be that man and the women want to be with that man. In the print ad campaign, various famous old paintings have been used to show THE DIMENSIONAL AXE EFFECT. The campaign uses a humorous and whimsical approach to get to the point. It shows the effects of the product on the paintings, or on the characters of the paintings due to AXE CHROME.
Painting – Belshazzar’s Feast by Rembrandt
The Holy Grail Of Attraction: The painting is about Belshazzar and the writing on the wall from the Old Testament book. Axe is the new holy grail of attraction. Everyone, even the king must abide by it.
Painting – The Scream by Edvard Munch
Make 'em Scream: Now we know the real reason behind “the scream”. AXE CHROME makes them want to scream with desire.
Painting - Achilles amongst the daughter of Lycomedes by Louis Gauffier
The Only Armour He Would Ever Need: Achilles was a demi God who was invulnerable in all of his body except for his heel. The warrior did not need an armour of any sort. Hence the only armour he needs is the AXE CHROME armour to smell good and feel good.
Painting – The Mona Lisa by Leonardo Da Vinci Mona Lisa
Even She Couldn't Resist: The woman with the most beautiful smile couldn’t resist her gaze and turned her gaze to the man wearing AXE CHROME deodorant.
