Genuine craftmanship, featuring natural materials, textures and designs
Background
Dixie is a Swedish interior design company selling products throughout Scandinavia via Mio Möbler, Stockman, Norrgavel and Svenssons i Lammhult among others. Personal expression, stylish shapes and good quality have been Dixie's driving force since the beginning. Many of the products are manufactured in Sweden and Dixie works actively with its suppliers on issues concerning the environment and working conditions.
The Case
A new season inspired by genuine craftmanship, featuring natural materials, textures and designs. Products that invite to friendship and conversation, packaged in the new season's catalogue and with photos shared through Instagram at regular intervals.
Client: Dixie
Agency: Aoki
Area: Art Direction, photo production, catalogue design
Agency: Aoki
Area: Art Direction, photo production, catalogue design
Photo: Alice J
Styling: Elin Odnegård
