山海游冒菜品牌升级SHAN HAI YOU 's Brand Redesign


四川冒菜是屬於川菜菜系,是中國特色傳統的四大菜系之一。
川菜取材廣泛,調味多變,菜式多樣,口味清鮮醇濃並重,以善用麻辣調味著稱

Sichuan Maocai is a Sichuan cuisine. It is one of the four traditional cuisines with Chinese characteristics.
Sichuan cuisine is widely cultivated, with varied seasoning, varied dishes, and fresh and strong taste. It is famous for its spicy flavor.


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舊品牌視覺的筆劃過於纖細。而川菜在人們的印象中,是繁瑣的大菜,是具有油滑和厚實感的。
因此在字體的升級上面把筆畫加粗,並把兩端的邊角圓滑,做出一個餐飲品牌應該有的厚實感。

The strokes of  chinese character that Previous brand visual sense was too thin.Sichuan cuisine is a complexity cuisine in the impression of people.It should be oily and thick.
So that I thickened the strokes on the font upgrade.

單純的筆畫拼湊平衡后並不能體現川菜的油潤性,因為紅油是川菜不可或缺的部分,所以兩個筆畫之間在接觸的時候也應該會出現油脂連接兩端的弧度

The balance of simple strokes can not reflect the the feeling of oil.Because red oil is an indispensable part of Sichuan cuisine、
So when the two strokes are touching,there should also be a slippery oil in the connection.


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山海游冒菜品牌升级SHAN HAI YOU 's Brand Redesign
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5,893
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山海游冒菜品牌升级SHAN HAI YOU 's Brand Redesign

Sichuan Maocai is a Sichuan cuisine. It is one of the four traditional cuisines with Chinese characteristics. Sichuan cuisine is widely cultivate Read More
367
5,893
13
Published:

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