The Middle East Film & Comic Convention 2018 was a bigger and better iteration of the city’s much-loved annual geek-fest and this year, a new hero made an appearance!

On behalf of Dubai's homegrown convenience brand - ZOOM, we introduced a red-clad,

ever-smiling, neighborhood super dude ...

The character was launched with a comic titled "The Lunchtime Slime Crime",
which was available at the event with three alternate endings.

Launch Video:

The comic was first announced on Social Media, followed by an onslaught of posts to build hype in the final few weeks countdown to ComicCon 2018.

After much excitement surrounding this online launch,
our hero made his first public appearance at ComicCon with 
an arsenal of heroic activities and super collectibles for fans!

To quote the comic blurb –

“Fighting the injustice of inconvenience by rushing to the rescue
of more than 200 neighborhoods in the UAE, ZOOM celebrates
the convenience of having your very own round-the-clock hero”.

And ZOOPER-DOOPER ZOOM continues to pursue this noble purpose,

with one resounding super-success after another!