Bonds is one of Australia's most iconic fashion brands. I've been part of a team to shake things up and reposition Bonds as an edgy, cool, fashionable brand that millennials will continue to flock to. 

The sweats campaign was all about being at ease in your own skin - we cast a bunch of cool kids, kept re-touching to a minimum (because flaws are human!) and chose Melbourne photographer Jo Duck to work her magic.