Brand Identity Design
Impact² Group
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Impact² is a Chicago-based consultancy that guides corporations, NGOs, and not-for-profits through the planning and implementation of strategies for positive social change. By making a business case for doing good, they help their clients grow profit, enhance reputation, and ultimately improve society.
True story designed the brand identity for Impact², including a series of illustrations depicting “The Birth of Organizational Change.” Inspired by the co-founders’ complementary backgrounds, each image combines a different kind of chart with elements of life and nature. Rational meets romantic.
