A traditional drink for the modern costumers
The Doogh is a traditional Iranian drink, which is produced from yogurt and it is very popular in Persian cuisine. The producer starts a new approach to this very traditional drink with new flavor and modern packaging. The patterns and typography should be familiar to the traditional audience and persian-cuisine-friendly and also attract the more modern customers at the same time, the design should be modern, original.
Transforming the traditional geometric pattern with motifs of the added flavors and herbs is used to make a unique atmosphere and a new approach to Persian calligraphy is used to design an exclusive and iconic typography for the packages to represent the soul of the product.