Working with a marketing agency and Just Beauty we were asked to create a range of organic, natural, pure and ethically sourced beauty products.

Each product contains one key ingredient proven to treat specific skin problems. It was important to convey the brand was made from 100% natural and premium ingredients - a viable alternative to many mainstream brands.

Inspired by the gift of nature, our identity combines the love of natural ingredients distilled to their finest essence. For us simplicity and purity were key in creating a memorable shorthand for the brand to stand out on-shelf and on-line.