Trailblazers Foundation is an organization working in the social sector to facilitate the disadvantaged and the environment to make the earth more sustainable. The areas of its operation are Education, Health, Environment, Wildlife conservation and Research.
We were approached to rebrand the organisation, with a connect to their sister concern, Trailblazers Adventures India.
The organization is young and has a broad canvas of social issues. It will be a think tank for the said issues and voice the opinion through research, data and thought. It will work closely but independent of the Government and bring forth funds from the
government to the people.
government to the people.
Brand Positioning
For references regarding the brand story, we looked at the existing branding for Trailblazers Foundation.
We took the major elements from their existing logo and combined them with the stark shape of the Trailblazers Adventures India logo into a minimal, modern visual.
Logo Development
The colors palette chosen takes cues from nature itself, where the orange reflects the color of mountain peaks when sunlight falls upon them at dawn, the light blue for the color of the sky and clouds, and the darker blue represents the sea. The color composition is balanced and dynamic, where the orange infuses energy and the dark blue compensates by making it neutral and formal.
Style Guide
