Little Man Happy
Little Man Happy is a KIDS fashion and lifestyle brand from Berlin that convinces with comfort and a stylish-unconventional look. Utilising eco friendly materials including GOTS certified organic cotton, LMH uses shapes and graphic elements to create unique styles with a wink and little smile. Contacted by designers Ivy and Sven to rebrand the label, we developed a brand strategy, new visual identity, and designed the brand narrative of the lookbooks to communicate their unique proposition.
The new visual identity is based on a simple yet bold word mark, where the brush capital lettering of the word MAN contrasts with the straight typeface, giving to the logo a playful and youthful tone. Under the slogan "Unisex. Organic. Straight from the heart.”, the new brand language uses a default aesthetic that allows the rich photographic content and unique designs come to fore, positioning the brand as the new face of the KIDS fashion industry.