THE DESIGN BRIEF:
"A flywheel is a circular mechanical device specifically designed to store and release energy. Following the law of inertia, it moves slowly to start but once enough force is applied, its momentum can provide a consistent, powerful energy output, even with reduced inputs. Engineers use flywheels to ensure consistent energy outputs regardless of torque." -Wikipedia
ICONOGRAPHY: circular, rotational
VIBE: trustworthy but not stuffy
COLOURS: oranges, blues, greys
The initial logo design was conceived as a team through a series of sketches during a logo design battle.
