Capital Idea specialise in customised business growth and commercialisation packages to support high potential start-ups, small to medium enterprises and founders. Amico was engaged to refresh the existing brand, adapting it to better reflect the values and personality of its founder, Sandy Halpin. Amico refreshed the Capital Idea brand and website, and produced a range of new print material such as business cards, event posters and customised notepads for consultations.