A Package Worth A Thousand Words
In today’s market, businesses are constantly trying to find new ways to increase sales by altering or enhancing product packaging. People are visual consumers and what catches the eye and that’s appealing to consumers will likely be purchased. There are many companies that should invest more time and innovation in how they package their product. To enhance your packaging design you must keep in mind that your product design should tell a story. In addition, it should also appeal to the consumer population that is purchasing the product. There is a multi-step process in how to effectively design your product packaging in order to attract a specific audience.
In product packaging design the preliminary steps should be in the form of three questions. What is the Product? Knowing the product size, what it’s made of, what type of product it is, and if it’s delicate, can make a big difference in the Packaging Supplies used. Next, you will want to ask yourself who’s buying the product? Knowing who is buying the product will give you a good idea on how to market your package labeling. For example, if you want to sale to a more affluent community, you would want to choose colors that create are rich, classy, and elegant feel. In contrast, if you want to attract a population on a budget and that is eco-friendly, then you would want to have materials that are biodegradable and safe for the environment. The last question you should ask yourself is how are people buying your product? You will need to evaluate if people are buying your product online versus in-store. Buying a product online needs to be packaged very snug in order to prevent the contents from getting damage while being shipped. If the product is being purchased in-store, then you will have to option to increase the packaging size to accommodate a buyer simply carrying out your product.
Having a particular brand in most cases will stand alone. Sometimes a brand can represent another brand. There are several important specifications that need to be taken into consideration prior to packaging your product such as fonts, colors, and logos. In addition, you will need packaging content such as a written copy, imagery, required marks, and facts or expiration dates. Prior to packaging you will want to know if you need a one-time cost or per-item cost for your packaging. In addition, before you start purchasing Packaging Supplies, you should take into consideration the seven step packaging design process. The first step; is to understand that there are three packaging layers; outer, inner, and product. Step two; you should choose the right type of packaging that is tailored to your product. Further, you should be conscientious of your budget as your main focus should be centered on your audience. Step three; when setting up for print, you should make sure your designer is well informed on the printing details. Some details to mention to your designer are dielines, file format requirements, color options, and digital vs. offset printing. Step four; creating your information architecture, you want to emphasize on your products main attribute. You want customers to remember your product whether it’s a single words or a tagline. Step five; you want to evaluate your packaging design. In doing so you will examine whether or not your packaging is a clear representation of your product. Also, you want to look at your packages for versatility and reusability. Step xix, you should collect feedback from on your packaging from stakeholders as well as other people from diverse backgrounds. Step seven; you should acquire accurate files from your designer.