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Beti Bachao Beti Padhao Typography Ad Campaign


BBBP Campaign Concept
Whenever we see a child we get pleased with his actions and drama. We never think of its gender at its first thought. But the expressions of people change all of a sudden when they realize its a girl child.
Why so?
Isn’t a girl a human being?
Pampering someone else's Baby girl gives you inner happiness then why not your own child? Calling someone's child with various nicknames makes you happy then just think of having your own child? Won’t it give you all the worldly pleasure. It indeed will.
Then Why do people avoid having a baby girl?
These campaign draws everyone's attention towards how important it is to have a girl child and educating them.
 
It's a saying in marathi Language - "Mulgi shikli pragati zali" 
Which means that when a girl is educated, progress is achieved. 

Through this Beti Bachao Beti Padhao campaign a movement to bring girls at a higher level. The ratio of girls birth has decreased remendously in the last decade thus, need of not only having a girl child but saving a girl child has arised.


This project is done as a student and hasn't been published or used commercially.

T H A N K   Y O U !
Beti Bachao Beti Padhao Typography Ad Campaign
Published:

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Beti Bachao Beti Padhao Typography Ad Campaign

Published: