Get the Wheels Turning
Coat rack with moveable hooks
This humble coat rack gets its clever twist from its oversized and moveable hooks, which work like free-mounted wheels.
The wheels fit into a frame, allowing the user to change the distance between them. making space to accommodate anything.
It can just as easily hold up coats, hats, fancy shawls or rucksacks.
The size of the hooks and availability of the frame in multiple sizes, also makes the system perfect for any room in the house.
It can hold up bath towels and bathrobes or provide a neat hanging system in a bedroom.
The raised edge of the frame can be used as key tray, or to securely support a mirror or photographs.
The story behind the design of Get the Wheels Turning is traced in this two-minute film:
Get the Wheels Turning
Dimensions
W 50 cm/19.7 in., H 11,5 cm/4.5 in., D 15 cm/5.9 in.
W 80 cm/31.5 in., H 11,5 cm/4.5 in., D 15 cm/5.9 in.
Other lengths available on demand.
Materials
Frame: Epoxy-coated aluminium with a textured finish.
Hooks and wheels: Ash wood, naturally varnished.
Colours
White, dark grey, light blue, dark blue, dark green, burgundy and yellow ochre.
Manufacturer
Van Esch BV, Edisonstraat 5, 5051 DS Goirle, Netherlands +31(0)135348738, info@van-esch.com, www.van-esch.com
W 80 cm/31.5 in., H 11,5 cm/4.5 in., D 15 cm/5.9 in.
Other lengths available on demand.
Materials
Frame: Epoxy-coated aluminium with a textured finish.
Hooks and wheels: Ash wood, naturally varnished.
Colours
White, dark grey, light blue, dark blue, dark green, burgundy and yellow ochre.
Manufacturer
Van Esch BV, Edisonstraat 5, 5051 DS Goirle, Netherlands +31(0)135348738, info@van-esch.com, www.van-esch.com
Photography: Alexander van Berge
PHILOSOPHY OF OUR DESIGNS
We are living in an era in which many products are offered to us as so called black boxes, even as the complexity of these products increases dramatically.
The paradox here is that - partly due to the development of (graphical) user interfaces - the end user is more and more comfortable and at ease with using products, while at the same time is less aware with the real, and often complex mechanisms that lie behind them.
Seen from this perspective, it seems that today’s end-users are increasingly out-of-touch with the products they use.
Our work is about demystification. The most striking element of our designs is that the most important mechanisms and constructions of the products are made visible.
All products of Studio Dirk Ploos van Amstel are designed and made according to this whitebox-approach.
We are living in an era in which many products are offered to us as so called black boxes, even as the complexity of these products increases dramatically.
The paradox here is that - partly due to the development of (graphical) user interfaces - the end user is more and more comfortable and at ease with using products, while at the same time is less aware with the real, and often complex mechanisms that lie behind them.
Seen from this perspective, it seems that today’s end-users are increasingly out-of-touch with the products they use.
Our work is about demystification. The most striking element of our designs is that the most important mechanisms and constructions of the products are made visible.
All products of Studio Dirk Ploos van Amstel are designed and made according to this whitebox-approach.
