Challenge and Results.
Quilmes is part of the Anheuser-Busch InBev Group, a world leading brewery and one of the 5 top consumer goods companies worldwide. It has offices in Leuven, Belgium.
For Quilmes 120th anniversary, the company needed a high impact national campaign in order to motivate visitors to its website and show them the story of the brand on the site.
We developed a website to celebrate Quilmes 120th anniversary and implemented a digital campaign called “Who offers their house? using social networks as a platform.
A multimedia calendar was developed that allowed users to relive the history of the brand in different formats, as videos and images.
There were 40 thousand people at the celebration. Three hundred thousand users relived the brand history. And 1.5 million people participated in the promotion. The brand community increased by 70% on Facebook and Twitter.
Creative Director: Diego Vleminchx.
We developed a website to celebrate Quilmes 120th anniversary and implemented a digital campaign called “Who offers their house? using social networks as a platform.
A multimedia calendar was developed that allowed users to relive the history of the brand in different formats, as videos and images.
There were 40 thousand people at the celebration. Three hundred thousand users relived the brand history. And 1.5 million people participated in the promotion. The brand community increased by 70% on Facebook and Twitter.
Creative Director: Diego Vleminchx.
Idea & Copy: Juan Pablo González.
Art Director: Ricardo Portocarrero.
Bridger Conway Agency.
Buenos Aires, Argentina.
