So we made this campaign for Start Ups Builders, a client whose business was about consulting and supporting start ups and new entrepreneurs. So along with the Qualium team we developed the concept of: "Big companies are afraid of you" where famous/trendy businessmen apper to be scared or fearful in a horror-like movie ambient.
I was responsable for the production of each illustration, and the goal was to make them look pretty real, but also never letting go the idea that they were all supposed to look like cartoony versions of the famous entrepreneurs. Hope you like!
Campaign by Qualium
Client: Start Ups Builders
Creative directors: Enrique Xacur and José Ramón Martínez
Illustrations and Art Direction: Gerardo Escamilla
Thanks for watching!