I created this poster for a beer lover. Someone who brews his own beer at home. Originally I wanted to create beer labels for his homebrew but started with this "Schoch Top" poster.  Playing of the name of a brand of beer but replacing it with his last name, Schoch. This poster represents him perfectly. He wears glasses, drinks beer and smiles while doing so but he doesn't have any hair. Without realizing it, the poster and the image began to resemble him.