I worked together with the amazing team at SET Creative to help develop iconic branding for Reef’s colorful line of women’s footwear, Reef Escape. I’d especially love to give a shout out to Jay Cech. Working with him was incredibly collaborative. We developed a flexible and robust toolkit of shapes, textures, photos and icons that allowed the Reef team to apply the branding to both retail and online applications. We also developed rigorous photography guidelines to make sure that Reef’s visuals were on point and authentic for their consumer.