Wendy's National Restaurant Creative
Art Direction • Creative Direction • Concept Development • Branding Development
Welcome to the world of QSR (Quick Server Restaurant). It's a fast pace, cut-throat industry. From a creative standpoint, you need to visually connect with a broad demographic through beautiful food imagery and then close the deal with strong appetite appeal coupled with reasonable pricing. It's a challenging mix and can change from one minute to the next. To add to that, for each restaurant, there can be over 40 different components. Some of these components can have over 40 different variations depending on the restaurant structure and style. What you see here is only a small sampling of the over 200 product campaigns that I've created or led over the past 2 years.
