![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1278e67054309.5b2be108c38b3.jpg)
Art direction, branding, digital experience
The Beauty Scholar is a fashion & beauty education platform launching in 2019. They required an identity that reflected their New York roots, referenced their academic view on the luxury world, yet was still approachable for those outside that community.
![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5eba4f67054309.5b2be108c2ec4.jpg)
![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aadd7e67054309.5b2be108c3ef0.png)
![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07d7da67054309.5b2be108c5028.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ee2e9467054309.5b2be1085c0ee.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9c2f4467054309.5b2be1085b9f7.jpg)
![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/38d3e667054309.5b2be108c4baa.jpg)
![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35553d67054309.5b2be108c553d.jpg)
![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae18af67054309.5b2be108c33e7.jpg)
![identity branding beauty typography logos New York Studio HMVD Brooklyn Fashion digital](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83e7b167054309.5b2be108c45c8.jpg)
Thanks for looking!
This project is by Studio HMVD. Go to studiohmvd.com to find more!