This is the official Call for Entries for the 2013 AAF of the Midlands ADDY Awards.  To go with our theme of reality tv, we decided our Call for Entries should resemble a TV Guide. Using different pieces and parts of the TV Guide, we created our ADDY Guide. We wanted to continue to mix the old with the new so the ADDY Guide was designed using the orignal digest size of the TV Guide but with the look of the modern TV Guide. In place of the tv listings, we put our categories. We also created our own original program to feature in the center spread of the Guide. We call it The Ad Life which features 6 strangers from the creative world and asked to work together and have their lives filmed. The entire ADDY Creative Team contributed to this. I, Brock Henderson, designed the ADDY Guide, Lisa Casses and Skot Garrick provided the copy and the photographs of our cast were taken by James Quantz.