Research on garbage sorting habits shows that one of the greatest barriers for getting people to sort their waste in more fractions is, that they don't want to integrate the needed amount of trash cans/trash solutions in their home.
The purpose of this campaign is to make garbage solutions an integrated part of the home by talking about it and focusing on it. Not hiding it. We deal with garbage several times every day, so why not accepting it as a part of the home. By getting the right influencers to deal with the problems and showing their solutions, the target audience will start to accept this new focus point in their home.
By starting a community group on Facebook the sharing of the great solutions will inspire especially women to make a change in the home.
That's why the name of this campaign is: Welcome trash ("Velkommen Skrald").
Campaign video
Campaign introduction video for the concept of "Velkommen skrald"
Music by Bensound
Rough storyboard with come cut out scenes
English speak:
Our home reflects who we are. That's why we live and decorate our homes differently.
But most people do agree with, that trash shouldn't be a visible part our home.
But we can't escape from the fact that garbage is a part of our every day life.
And we neither can't escape that we have to getter better at sorting our trash.
So together we will solve this problem by focusing on furnishing solutions that fits you - and your trash.
We invite you to join the community and say: Welcome trash!
