MINI 2018 Red Packet
Inspired from the new MINI Countryman, the element of city and country are brought into this red packet design. It is a reflection of the MINI countryman spirit.

The box set features comes with designs depicting stylised topographic and urban maps printed in 8 different Pantone colours, followed by an intricate foil stamp in copper and gold and finished with blind embossed patterns. Each red packet is specially constructed without glue seams, so it unfolds elegantly like a map.

Unfold, explore and discover more opportunities and good things in the new year ahead.
Client: MINI Asia
Agency: Kinetic Singapore
Creative Director: Pann Lim, Gian Jonathan
Art Director: Steven Koswara
Copywriter: Catherine Phua, Alicia Tan
Account Director: Steven Ng
MINI 2018 Red Packet
706
7,376
12
Published:

MINI 2018 Red Packet

Inspired from the new MINI Countryman, the element of city and country are brought into this red packet design. It is a reflection of the MINI co Read More
706
7,376
12
Published:

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