Michelle Josie's profile

Ice Cream Shop Rebrand

The goal for this student project was to rebrand a local mom and pop ice cream shop that has been in business for 50 years. 
My goal was to create a modern logo that maintained the retro feel of the era where it all began.
Redesigned logo with slogan.
Comparison of the old and new logo designs.
The goal of the magazine ad to highlight the anniversary of 50 years in business and increase traffic in the single location.
Ice Cream Shop Rebrand
Published:

Ice Cream Shop Rebrand

Published: